Rosen and Hughes (2019). "Aunt Jemima's Kitchen - 2019 - Question of the Month - Jim Crow Museum - Ferris State University". ferris.edu . Retrieved March 4, 2021. Voytko, Lisette (June 17, 2020). "Aunt Jemima—Long Denounced As A Racist Caricature—Removed By Quaker Oats". Forbes. Archived from the original on January 14, 2021. Details – Lillian Richard – Atlas Number 5507016717 – Atlas: Texas Historical Commission". atlas.thc.state.tx.us. Archived from the original on February 18, 2021. Armstrong, Rebecca (August 11, 2020). "Luray Town Council Censures Mayor Over 'Aunt Jemima' Post". Daily News-Record. Archived from the original on September 27, 2020.

Kowitt, Beth (February 11, 2021). "The inside story behind Aunt Jemima's new name". Fortune. Archived from the original on April 9, 2022 . Retrieved April 9, 2022.

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In June 2021, amidst heightened racial unrest in the United States, [6] the Aunt Jemima brand name was discontinued by its current owner, PepsiCo, with all products rebranded to Pearl Milling Company, the name of the company that produced the original pancake mix product. [5] [7] [8] The Aunt Jemima name remains in use in the brand's tagline, "Same great taste as Aunt Jemima." [5] Lillian Richard was hired to portray Aunt Jemima in 1925, and remained in the role for 23 years. Richard was born in 1891, and grew up in the tiny community of Fouke 7 miles west of Hawkins in Wood County, Texas. In 1910, she moved to Dallas, working initially as a cook. Her job "pitching pancakes" was based in Paris, Texas. [9] After she suffered a stroke circa 1947–1948, she returned to Fouke, where she lived until her death in 1956. Richard was honored with a Texas Historical Marker in her hometown, dedicated in her name on June 30, 2012. [56] [57] [58] [59] Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Reviseded.). New York, NY: Oxford University Press. p.50. ISBN 978-0-19-507678-3 . Retrieved October 1, 2019. a b Williams, Walter, ed. (1915). A History of Northwest Missouri. Vol.2. The Lewis Publishing Company. Archived from the original on February 18, 2021. Berry, Karin D. (September 2, 1991). "Aunt Jemima Tribute Falls Flat as Pancake". The Plain Dealer.

Throughout the effort that led to the new Pearl Milling Company name, Quaker worked with consumers, employees, external cultural and subject-matter experts, and diverse agency partners to gather broad perspectives and ensure the new brand was developed with inclusivity in mind,” PepsiCo said.

a b c d Kowitt, Beth (February 11, 2021). "The inside story behind Aunt Jemima's new name". Fortune. Archived from the original on April 9, 2022 . Retrieved April 9, 2022. We recognise Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.” a b Wight, Conor (June 17, 2020). "The Syracuse resident that portrayed Aunt Jemima, and the racist history of the character". CNYCentral.com. Sinclair Broadcast Group. Archived from the original on February 13, 2021. a b Sloan, Bob (May 7, 2009). "Book details history of Wallace's own 'Aunt Jemima' ". The Cheraw Chronicle. Archived from the original on January 1, 2011. Lowe, Kelly (2007). The words and music of Frank Zappa. United Kingdom: Bison Books. p.68. ISBN 9780803260054.

Products with the Aunt Jemima name will continue to be available until June, but without the picture of the Aunt Jemima character’s face, according to PepsiCo, which said in a news release that the company sought input on the new name. Passic, Frank (January 7, 2007). "The Key To The City". Morning Star. Historic Albion Michigan, Albion History/Genealogy Resources. p.7. Archived from the original on September 30, 2007. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first " ready-mix" cooking product. [1] [2]In 1888, St. Joseph Gazette editor Chris L. Rutt and his friend Charles G. Underwood bought a small flour mill at 214 North 2nd St. in St. Joseph, Missouri. [10] Rutt and Underwood's "Pearl Milling Company" produced a range of milled products (such as wheat flour and cornmeal) using a pearl milling process. [11] Facing a glutted flour market, after a year of experimentation they began selling their excess flour in paper bags with the generic label "Self-Rising Pancake Flour" (later dubbed "the first ready-mix"). [1] [2] [12] Branding and trademark [ edit ] State Planning to Honor 'Aunt Jemima,' Hawkins with Historical Marker". Longview News-Journal. June 29, 2012. Archived from the original on February 10, 2021. Miss Ethel Harper Assumes Duties of President of City Federation". The Birmingham Reporter. October 1, 1932. p.5. Archived from the original on June 9, 2020 – via Newspapers.com. The new name for the famed Aunt Jemima line of pancake mixes and syrups has been announced: Pearl Milling Company. Parent company Quaker Oats, which is owned by PepsiCo Inc., said in June it was going to distance the line from the old name, which critics said and the company conceded was based on a racial stereotype Kesslen, Ben (June 17, 2020). "Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype' ". NBC News. Archived from the original on February 16, 2021.

In an announcement on Tuesday by PepsiCo, which owns Aunt Jemima’s parent company Quaker Oats, the pancake-mix and syrup line formally began rebranding itself and moved one step closer to permanently abandoning its 131-year-old name. Marketing materials for the line of products centered around the "Mammy" archetype, including the slogan first used at the 1893 World's Columbian Exposition in Chicago, Illinois: "I's in Town, Honey". [3] [15] [35] Life Is a Collage for Artist Betye Saar". NPR.org. Archived from the original on February 15, 2021. Faith Ringgold's first quilt story Who's Afraid of Aunt Jemima? (1983) depicts the story of Aunt Jemima as a matriarch restaurateur: through mediums of text and imagery used to characterize Aunt Jemima in the public sphere, Ringgold represented the oppressed mammy caricature as an entrepreneur. [81]

According to PepsiCo’s statement, Pearl Milling Company pioneered the famous self-rising pancake mix which became known as Aunt Jemima. Gibson, Tammy (August 31, 2020). "Nancy Green, the Original face of Aunt Jemima, Receives a Headstone". The Chicago Defender. Archived from the original on December 5, 2020. Pearl Milling Company is a North American brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889, and was advertised as the first " ready-mix" cooking product. [1] [2] Konkol, Mark (June 18, 2020). "Aunt Jemima's Great-Grandson Enraged Her Legacy Will Be Erased". The Patch. Archived from the original on February 10, 2021. Boyce, Travis (Summer 2020). "Cruel Summer1 | Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy". Journaldialogue.org . Retrieved March 4, 2021.